Pinot Grigio

VINTAGE

2014

VARIETALS

Pinot Grigio

APPELLATION

Delle Venezie IGT

VINIFICATION AND AGING:

3 months in stainless steel to preserve the wine’s freshness and crisp acidity.

TASTING NOTES:

Color: Pale straw yellow
Aroma: Floral, white grapefruit and citrus notes.
Taste: Fruity and fragrant. Light to medium-bodied with citrus notes and a distinct minerality. A lingering finish with notes of a grapefruit zest, stone and a hint of grass.

Where to Buy

Download Tasting Note

TARGET

- Image seekers
- Pinot Grigio and Red Blend lovers of all ages, primarily 21-44
- Not currently engaged in the Italian wine category
- Lively, expressive and stylish with an appreciation for quality wine and good design

WINE STYLE

- Dry wines in a fruit-forward, ‘New World’ style
- Smooth and easy-drinking with a round finish
- An introduction to Italian wine for consumers who primarily drink California wine

IRI TRENDS Source: IRI 11/30/14, L52 wks
$Sales
EQ Volume
Sales PPT CW DIST
pinot grigioitaly luxury ($14.99-$19.99)
+15.9%
+28.2%
+13.8%
red blendsall origins luxury ($14.99-$19.99)
+36.8%
+39.8%
red blendsitaly luxury ($14.99-$19.99)
+26.0%
+30.2%